Where the market fails online dating

As founder, you are always the biggest investors and should apply the same reality checks.

where the  market fails online dating-14where the  market fails online dating-86

For starters, 40 percent of frequent site users are already married.

If your new idea has that same potential for misuse, is it worth the risk to your reputation?

Related: John Mc Afee Offers Ashley Madison Post-Hack Analysis Investors and customers alike want to see return that can be measured against the costs.

Value propositions such as “easier to use” or “find better partners” rarely compete with terms like “half the cost” or “50-percent faster.” Make sure your new innovation has a quantifiable value proposition.

Even though these all sound interesting, please don’t ask me to invest.

I always tell entrepreneurs that even if you are bootstrapping and not looking for investors, it’s still important to apply external investor thinking to your new venture.Yet almost no one in this business makes any money, since it comes with a larger list of challenges than most other opportunities I see.Related: This Dating App Lets Your Actual Heart Choose Your Matches Thus, I encourage you to consider these challenges as reality checks for your own business idea -- dating or otherwise -- before spending all your time and someone else’s money in vain.Aspiring entrepreneurs often approach me as an angel investor, touting their innovative idea for yet another online dating site.I agree the need is out there, with over 91 million interested singles between the age of 19 and 45 around the world.You want your photos to paint a picture of who you are and the exciting life that a potential partner could have if they were with you.

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