Match Group and the media brand Betches are partnering to launch an i OS dating app that allows users to help their friends pick out potential dates.
The app still requires the single person and the potential match to like each other before they can chat.
This isn’t the first time an app like this has come around.
(Your mom could, too.) Ship could stand out by creating a different behavior than we’re used to on most dating apps.
More importantly, it comes from the popular, female-oriented content machine Betches, which produces a website, Instagram account, and podcast, among other things.
Betches’ co-founders tell me that Match supplies the tech expertise for Ship while they provide the branding, marketing, and bigger idea.
They wouldn’t say whether they were being paid in Match stock or some other revenue-sharing model.
Dating apps have become so popular that a survey from earlier this year found that millennials spend roughly 10 hours a week on dating apps.
Dating app Badoo surveyed its 370 million users worldwide to discover that when it comes to finding a match, millennials are either really dedicated or just love to swipe, because 10 hours is a lot.
"It’s a platform that enables us to introduce our friends to great people, and have some fun along the way.” From the get-go Plum aims to be different by nipping all the "bad" behavior from men on dating apps in by bud by rewarding men who date women for good behavior on the app.
Women get to rate men from one to five on three non-physical qualities, which Birch says will weed out those who aren't respectful.
But it’s clear that Match is deeply involved: one portion of Ship’s website mistakenly calls the app by another Match Group app name, Hinge, so they’re using language from other apps and presumably relying on tested dating app technology.Tags: Adult Dating, affair dating, sex dating